In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
CEO
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
Chairman
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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WHO WE ARE

Terms of Use & Privacy Policy


Terms of Use

Sierra Asia Partners and its affiliates ("Sierra Asia" or "we") provides its content on this Web site (the "Site") subject to the following terms and conditions (the "Terms"). We may periodically change the Terms, so please check back from time to time. These Terms were last updated on August 1, 2008. By accessing and using this Site, you agree to these Terms. For an explanation of Sierra Asia's practices and policies related to the collection, use, and storage of our users' information, please read our Privacy Policy.

Copyrights
All content and functionality on the Site, including text, graphics, logos, icons, and images and the selection and arrangement thereof, is the exclusive property of Sierra Asia or its licensors and is protected by U.S. and international copyright laws. All rights not expressly granted are reserved.

Trademarks
The trademarks, service marks, designs, and logos (collectively, the "Trademarks") displayed on the Site are the registered and unregistered Trademarks of Sierra Asia and its licensors. You agree that you will not refer to or attribute any information to Sierra Asia or its licensors in any public medium (e.g., press release, Web sites) for advertising or promotion purposes, or for the purpose of informing or influencing any third party and that you will not use or reproduce any Trademark of, or imply any endorsement by or relationship with, Sierra Asia or its licensors.

Use of Site Content
Sierra Asia hereby grants you a non-exclusive, non-transferable license for the term hereof to access and download, display, and print one copy of the content and functionality displayed on the Site (the "Site Content") on any single computer solely for your internal, business use, provided that you do not modify the Site Content in any way and that you retain all copyright and other proprietary notices displayed on the Site Content. You may not otherwise reproduce, modify, distribute, transmit, post, distribute, sell, license or disclose the Site Content without Sierra Asia's prior written consent.

User Postings
You acknowledge and agree that Sierra Asia shall own and /or have the unrestricted right to use, publish, and otherwise exploit any and all information that you post or otherwise publish on the Site in articles, postings, survey responses, and otherwise, and you hereby waive any claims against Sierra Asia for any alleged or actual infringements of any rights of privacy or publicity, moral rights, or rights of attribution in connection with Sierra Asia's use and publication of such submissions. You covenant that you shall not post or otherwise publish on the Site any materials that (a) are threatening, libelous, defamatory, or obscene; (b) would constitute, or that encourage conduct that would constitute, a criminal offense, give rise to civil liability, or otherwise violate law; (c) infringe the intellectual property, privacy, or other rights of any third parties; (d) contain a computer virus or other destructive element; (e) contain advertising; or (f) constitute or contain false or misleading statements. Sierra Asia does not and cannot review all information posted to the Site by users and is not responsible for such information. However, Sierra Asia reserves the right to refuse to post and the right to remove any information, in whole or in part, for any reason or for no reason.

Notices of Infringement and Takedown by Sierra Asia
Sierra Asia prohibits the posting of any information that infringes or violates the copyright rights and/or other intellectual property rights (including rights of privacy and publicity) of any person or entity. If you believe that your intellectual property right (or such a right that you are responsible for enforcing) is infringed by any content on the Site, please write to Sierra Asia at the address shown below, giving a written statement that contains: (a) identification of the copyrighted work and/or intellectual property right claimed to have been infringed; (b) identification of the allegedly infringing material on the Site that is requested to be removed; (c) your name, address, and daytime telephone number, and an e-mail address if available; (d) a statement that you have a good faith belief that the use of the copyrighted work and/or exercise of the intellectual property right is not authorized by the owner, its agent, or the law; (e) a statement that the information in the notification is accurate, and, under penalty of perjury, that the signatory is authorized to act on behalf of the owner of the right that is allegedly infringed; and (f) the signature of the intellectual property right owner or someone authorized on the owner's behalf to assert infringement of the right. Sierra Asia will remove any posted submission that infringes the copyright or other intellectual property right of any person under U.S. law upon receipt of such a statement (or any statement in conformance with 17 U.S.C. § 512(c)(3)). U.S. law provides significant penalties for submitting such a statement falsely. Under appropriate circumstances, persons who repeatedly submit infringing or unlawful material will be prohibited from posting further submissions. Sierra Asia's contact for submission of notices under this Section 5 is: Sierra Asia Partners, 500 Washington Street, Suite 325, San Francisco, CA 94111.

Disclaimers
THE CONTENT AND FUNCTIONALITY ON THE SITE IS PROVIDED WITH THE UNDERSTANDING THAT SIERRA ASIA IS NOT HEREIN ENGAGED IN RENDERING PROFESSIONAL ADVICE AND SERVICES TO YOU. ALL CONTENT AND FUNCTIONALITY ON THE SITE IS PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. SIERRA ASIA AND ITS THIRD-PARTY CONTENT PROVIDERS MAKE NO WARRANTIES, EXPRESS OR IMPLIED, AS TO THE OWNERSHIP, ACCURACY, OR ADEQUACY OF THE SITE CONTENT. SIERRA ASIA SHALL HAVE NO LIABILITY OR RESPONSIBILITY FOR ANY INFORMATION PUBLISHED ON LINKED WEB SITES, CONTAINED IN ANY USER SUBMISSIONS PUBLISHED ON THE SITE, OR PROVIDED BY THIRD PARTIES. NEITHER SIERRA ASIA NOR ITS THIRD-PARTY CONTENT PROVIDERS SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OR FOR LOST REVENUES OR PROFITS, WHETHER OR NOT ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES AND REGARDLESS OF THE THEORY OF LIABILITY.

Third-Party Web Sites
We may provide links to third-party Web sites, and some of the content appearing to be on this Site is in fact supplied by third parties, for example, in instances of framing of third-party Web sites or incorporation through framesets of content supplied by third-party servers. Sierra Asia has no responsibility for these third-party Web sites, which are governed by the Terms of Use and privacy policies, if any, of the applicable third-party content providers.

Governing Law; Jurisdiction
These Terms are governed by the laws of the State of California without reference to the principles of conflicts of laws thereof.

Severability
If any provisions of these Terms is held by a court to be illegal, invalid or unenforceable, the remaining provisions shall remain in full force and effect.


PRIVACY POLICY

Introduction
Sierra Asia believes that the establishment of trust and privacy is instrumental to the continued growth of the Internet. We also believe that the efficient collection, use and transfer of information serve to enhance the development of the Internet and electronic commerce, provided that such information is handled in a fair and responsible manner. Therefore, in order to inform you of our policies and activities with respect to the collection, use and transfer of personal data on the Internet, Sierra Asia is providing you with an electronic copy of this Policy. This Policy is effective on August 1, 2008. We may amend this Privacy Policy at any time by posting the amended terms on the Web Site.

In this Policy, “Personal Data” means information which relates to an individual and which identifies that individual, either directly or indirectly (together with other information that is reasonably likely to come into Sierra Asia’s possession), such as your name, e-mail address or telephone number.

Collection of Personal Data
Generally, you can visit Sierra Asia websites without providing any Personal Data about yourself. However, for accessing some parts of our websites, such as downloading certain documents, or in connection with another specific purpose, we may need to collect Personal Data from you. Providing Personal Data to us in these events is voluntary. If you do not provide Personal Data to us, then you will not be able to benefit from the respective functionality offered by our websites, such as communication, downloading of documents, recruitment and other benefits. The purposes, for which your Personal Data is collected, are described below, along with a brief description of how your Personal Data may be handled in each case.

Cookies and clicktrails
We may collect information through our website by using cookies and clicktrails. All information collected by means of cookies or clicktrails will be anonymous, aggregated and only used to develop and track traffic patterns and the volume of use of our websites. Sometimes cookies are used to assist you in reaching the appropriate information and to tailor your visit to your individual preferences. For example, a cookie can be used to remember your login information if you choose the “Remember me” option while signing in. If you do not want to receive a cookie from our website, you may set your browser to refuse cookies or to notify you when you receive a cookie, which you may then refuse upon such notice. To understand how to do this, please consult your browser’s help section. However, refusing the cookies may prevent you from accessing some parts of the websites.

Global organization
Sierra Asia is a global organization. Our internal processes and infrastructure are international in scope and nature and generally cross country borders. Accordingly, you should be aware that we may share your Personal Data inside Sierra Asia and transfer it to countries in the world where we have data centers or otherwise do business, including those located outside the United States or the European Union (EU). Some of these countries do not have specific data protection laws and so may provide less legal protection for your Personal Data. In these instances, Sierra Asia will process your Personal Data in the manner described by this Policy and in accordance with applicable law.

Third-party suppliers
Like many organizations, we use third-party suppliers to collect, use and otherwise process Personal Data on our behalf. Our practice is to require such third parties to handle Personal Data in accordance with Sierra Asia’s privacy and security policies.

Business reorganizations
Like many organizations, Sierra Asia may reorganize its business operations around the world from time to time, whether by buying new businesses or selling or merging existing businesses. This may involve us disclosing Personal Data to prospective or actual purchasers of parts of our business, or receiving personal data from potential sellers. It is our practice to seek appropriate confidentiality protection for Personal Data disclosed in these types of transactions.

Legal disclosures
Sierra Asia may disclose your Personal Data in order to enforce our website Terms of Use or in urgent circumstances to protect personal safety, the public or Sierra Asia’s websites. It is also possible that we may be required by law to disclose your Personal Data pursuant to judicial or other government subpoenas, warrants, or orders, potentially, in any country where we do business.

Sensitive Personal Data
As a general rule, Sierra Asia does not collect “Sensitive Personal Data” through its website. “Sensitive Personal Data” means Personal Data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, or concerning health or sex life. By volunteering unsolicited sensitive Personal Data to us (e.g., by submitting your resume or a job application online), you expressly consent to your Personal Data being used as described in this Policy.

Accessing, correcting, updating and deleting Personal Data
If you have any questions or concerns regarding this Policy, or would like to request a copy of your Personal Data, then please contact us at tcui@sierraasia.com. Also, if you consider your Personal Data to be incorrect or wish to have it deleted, then please either contact us as set for above so that Sierra Asia may make any necessary updates, corrections and/or deletions.

Data security and integrity
Sierra Asia uses various technological and procedural security measures in order to protect the Personal Data we collect, use or transfer from loss, misuse, alteration or destruction. However, you should be aware that, due to the open and unsecured character of the Internet, Sierra Asia can not be responsible for the security of transmissions of the Personal Data over the Internet.

Notification of changes to this Policy
This Policy was last updated on August 1, 2008. In order to check updates to this Policy, please consult this page on a regular basis.

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