In This Section
"Sierra Asia delivers. For us in China, they brought access, built bridges, developed
commanding positions and accelerated accomplishment in China... and we have been working
successfully in China for over a decade.""
Tang Energy Group
"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us
to avoid many of the common mistakes newcomers to China make."
Nederlander Worldwide Entertainment
"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track
record in adapting and excelling in new business environments and her abilities to understand, appreciate and
leverage unique cultural intricacies and nuances will be of particular value to her clients."
JP Morgan, China
"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the
highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic
skills and familiarity with Chinese Government personnel and process were the practical key to our success
in our market entry strategy."
Former Senior Vice President of Business Development
Lee's "tenacity and street smarts win raves from U.S. business."
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Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times
WHO WE ARE
To speak with a Sierra Asia principal about assistance with either entering the
Chinese market or expanding your presence there, please contact us at one of the offices listed below.
1420 Beverly Road, Suite 300
McLean, VA, 22101
For Information: Catherine Diebold
Qijiayuan Diplomatic Compound, Suite 7-1-22
9 Jianwai Rd., Chaoyang District
For Information: Peggy Fang
Unit 23, 39/F, Tower 1
Plaza 66, 1266 Nanjing Road West
For Information: Nana Qian