In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
CEO
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
Chairman
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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WHO WE ARE

Contact Us

To speak with a Sierra Asia principal about assistance with either entering the Chinese market or expanding your presence there, please contact us at one of the offices listed below.


McLean
1420 Beverly Road, Suite 300
McLean, VA, 22101
Phone: 703.288.9044
Fax: 703.288.9660
For Information: Catherine Diebold
E-mail: cdiebold@altismktg.com

Beijing
Qijiayuan Diplomatic Compound, Suite 7-1-22
9 Jianwai Rd., Chaoyang District
Beijing
China 100600
Phone: +86.10.8532.5030
Fax: +86.10.8532.5031
For Information: Peggy Fang
Email: lfang@sierraasia.com.cn

Shanghai
Unit 23, 39/F, Tower 1
Plaza 66, 1266 Nanjing Road West
Shanghai
China 200021
Phone: +86.21.6103.8433
Fax: +86.21.6103.8432
For Information: Nana Qian
Email: nqian@sierraasia.com.cn