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"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade."
– Patrick Jenevein, CEO, Tang Energy Group
"Lee Sands and Sierra Asia played a critical role in establishing our business in China. Among other things, they helped us identify a local partner and then played a crucial role in the negotiations leading to the establishment of China's first joint venture agreement in our sector. Most importantly, Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
– Robert Nederlander, Jr. President, Nederlander Worldwide Entertainment
"Paula Beroza was one of the pioneers of finance in China. She has done very innovative and cutting edge deals, bringing with her a vast amount of expertise in the international markets together with a good cultural and technical understanding of what can and can't be done in China. I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
– Charles Li, Chairman, JP Morgan, China
"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
– John Dolan, Former Senior Vice President of Business Development, Sony Music
Lee's "tenacity and street smarts win raves from U.S. business."
– Business Week
Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
– The New York Times