In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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Client List

A representative list of clients our executives have helped:

  • Aetna International Life Insurance
  • Altera Corporation
  • America OnLine
  • American Council of Life Insurers
  • Avery Dennison Corporation
  • Beijing New Oriental Foreign Language School
  • The Better Hong Kong Foundation
  • The Boeing Company
  • Capstone Microturbine Solutions
  • China Travel
  • Freightliner LLC
  • Helios Partners
  • Huawei Technologies Co., Ltd.
  • IMAX Corporation
  • International Paper Company
  • Jilin Chemical Co., Ltd.
  • Johnson & Johnson
  • Mary Kay Inc.
  • McKesson Corporation
  • Monsanto Company
  • Morgan Stanley
  • The National Association of Wheat Growers
  • Nederlander Worldwide Entertainment, LLC
  • New York Life Insurance Company
  • The Nielsen Company
  • Pfizer
  • Ministry of Finance of China
  • Reuters
  • Road King Infrastructure Limited
  • Shanghai Petrochemical Company
  • Shenzhen Expressway
  • Sony Music Entertainment
  • Tang Energy Group
  • Tianjin Tingyi International Food Co.
  • Turner Broadcasting System, Inc.
  • Virgin Radio
  • Whirlpool Corporation