In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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Case Studies

Our philosophy in China is to find a way to make it happen. Our track record of ground-breaking transactions directly reflects our skills and effectiveness. Succeeding in China requires patience, persistence and creativity. It also requires an intimate understanding of the complexities of China's business, government and cultural environments, and the ability to anticipate and avoid problems. In instance after instance, we have used our deep knowledge of how to get things done in China, finding creative new ways to succeed in a variety of challenging assignments. Below is a representative sampling of case studies that illustrate the depth and breadth of the services we provide.

China's First Foreign Invested Live Entertainment Company


A leading U.S. entertainment company wished to enter the live entertainment business in China and needed to raise start-up money to launch their endeavor.

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Green Technology Company Raises Capital


A leading technology company, specializing in clean energy in China, sought to raise capital to augment its "green" portfolio.

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China Debuts on International Capital Markets


The Chinese government sought to accomplish the first listing of a state-owned enterprise on both the Hong Kong and New York stock exchanges, enabling it to access international capital markets.

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Global Music Company Seeks Major Presence in China


A major global media company wanted to access the China market and become the industry leader there.

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Global Manufacturer Overcomes Expansion Challenges


A global manufacturing powerhouse had a toehold in China but sought to enter the Chinese market in a much larger way. However, the company had encountered a number of challenges that it was having difficulty overcoming.

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Redirecting a China Strategy


A global entertainment company ran into trouble with its local partner in China. The company believed that its profitable and promising media channel in a major Chinese city was being strong-armed by local companies bent on becoming the company's "new partner."

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