In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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Stay on Top of Marketplace Developments

Sierra Asia Partners invites you to take advantage of our diverse information resources. You will find here articles and newsletters written by our senior team; press interviews; speaking engagements; and monthly news highlights of hot topics and current data concerning China's economy and government, regional and local industries, trade, investment, and legislation.

Recent News & Articles

News September, 2008
Sustainable Solutions
Source: Insight

News September, 2008
China getting higher marks for tackling piracy
Source: Reuters

News July, 2008
Summer Meltdown?
Source: Central Intelligence

Speaking Engagements

November 20, 2008
California CPA Education Foundation: 2008 Hi-Tech Financial Executives Conference

December 4-5, 2008
Outstanding Directors Exchange: ODX International - NY

Media Contact

Shev Rush
Shev Rush Public Relations