In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
CEO
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
Chairman
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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NEWS

In the News


September, 2008  |  Sustainable Solutions: As China gets serious about sustainable development, green building looks to take off.
Source: Insight


Reuters September, 2008  |  China getting higher marks for tackling piracy
Source: Reuters


Central Intelligence July, 2008  |  Summer Meltdown?
Source: Central Intelligence


The China Business Review July, 2008  |  2008 Olympics' Impact on China
Source: The China Business Review


CNET June 9, 2008  |  Can clean tech stem China's environmental woes?
Source: CNET


The Wall Street Journal June 6, 2008  |  With Karaoke, A Deal in China For a Song
Source: The Wall Street Journal


Forbes May 21, 2008  |  Games For China
Source: Forbes


Central Intelligence November, 2007  |  Selling Out?
Source: Central Intelligence


San Jose Mercury News September 13, 2007  |  On the move
Source: San Jose Mercury News