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"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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Proven Strategies for Success in China

China can be a frustrating puzzle for international companies. Our senior partners have worked with more than 50 clients in China and know what works and what doesn't. We specialize in helping clients navigate the myriad complexities of the business and political landscape by capitalizing on the knowledge, experience, relationships, and network that we have acquired in more than four decades of working in China.

For New Market Entrants:

We help you customize a "China strategy" by:

  • Analyzing the market, including such factors as competitive and regulatory dynamics
  • Devising a strategy for successful market entry
  • Finding the right partners and creating strategic alliances
  • Obtaining relevant government support and approvals
  • Developing a circle of influence within key governmental entities both at the national level and with key provincial governments

Learn more »

For Those Already in China:

We help you gain traction in China by:

  • Analyzing the existing competitive dynamic and the way your company is perceived by the business and government community
  • Examining structural issues that might be impeding your success
  • Devising strategies for better market penetration
  • Navigating the regulatory environment
  • Connecting your company with partners on the ground who can facilitate your success
  • Assisting in new business development
  • Developing a circle of influence within key governmental entities both at the national level and with key provincial governments

Learn more »