In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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New Business Ventures

Our professionals work with established international companies and young entrepreneurial ventures to set up new entities in China. In helping these firms get started, we assist with market evaluation, strategic alliances, capital raising and business development. We carefully review the current market conditions as well as the regulatory structure and political environment, and use this information to create entry and positioning strategies.

To maximize the potential for success, wherever possible, we arrange strategic alliances with appropriate parties that can facilitate the development of the new business in China. These alliances might be with government entities, whose interests are aligned with the new business, or local players in related industries. Our network of contacts in business and government allows us to forge strong and creative relationships to best position our clients in the marketplace.

For example, we worked with a company that wanted to introduce a new business model in China in an area that is subject to government regulation and scrutiny. We started by finding a local partner with an excellent record of working with the government. We then gained government approvals for the new market entrant and helped negotiate agreements with government regulators and local entities to enlist their cooperation. Our team also helped raise money for the company and served on the board of directors, promoting collaboration among the parties involved.

Contact Information

McLean, USA
1420 Beverly Road
Suite 300
McLean, VA, 22101

Shanghai, China
Silver Tower, Suite 1206
85 Tao Yuan Road
China 200021