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"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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Capital Raising

Sierra Asia Partners provides capital-raising solutions for Chinese companies and for businesses seeking to establish or build a presence in China. We have more than four decades of putting our clients' needs first to achieve optimum financing results. Our executives' have extensive experience in international financing and adhere to the highest professional standards. As a result, we are able to identify and craft the transactions that best serve our clients' long-term interests.

We are a boutique advisory firm whose senior advisors are committed to working on every deal. We have intimate knowledge of, and high-level access to, a vast network of investors and companies. Our sources include Chinese and international venture capital funds, private equity funds and other global investors, as well as international corporations seeking strategic partnerships in China.

Over the years, our principals have managed and facilitated completion of many significant deals. For example, Sierra Asia worked with a renewable energy company to raise $40 million to invest in China's clean technology sector.

Active in each step of the financing process, we:

  • Review the corporate business plan
  • Devise an appropriate financing strategy to meet our clients' goals
  • Position the company's business to prospective investors and partners
  • Identify and contact appropriate capital sources
  • Prepare and assist with a client's presentation to potential investors
  • Advise on deal terms
  • Assist with negotiations and help all parties reach common ground
  • Guide the due diligence process
  • Work with legal counsel on the transaction closing

Contact Information

McLean, USA
1420 Beverly Road
Suite 300
McLean, VA, 22101

Shanghai, China
Silver Tower, Suite 1206
85 Tao Yuan Road
China 200021

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